PepsiCo Is Changing the Recipe of Pepsi Zero Sugar
The original zero-sugar Pepsi is gone. Not only is the soda still available, it has a new and enhanced flavor.
PepsiCo claimed in a recent news release that its Pepsi Zero Sugar recipe has been improved with a "new sweetener system" for a "more refreshing and bolder taste profile"
Food Dive reports that the latest Pepsi has the same caffeine as regular Pepsi and no ginseng. The source observed that the recipe adjustment coincides
Pepsi noted that consumer preference testing showed that the new Pepsi Zero Sugar "outpaces the old formula across the board."
The soda giant said consumers stated the new soft drink is more refreshing, flavorful, and smooth with a "real cola taste."
"Our R&D team leveraged the best new beverage technology to upgrade our Pepsi Zero Sugar product to give fans the best tasting cola in the
zero-sugar category," Pepsi's CMO Todd Kaplan stated in a press release. "The product is a breakthrough as it's the best zero-sugar cola ever."
CNN said that the previous Pepsi Zero Sugar fell behind Coke Zero Sugar. Pepsi's zero-sugar beverage sold less than 1% of soda, whereas Coke's sold around 4%.
Pepsi will run multiple ads to promote its new release, including national TV spots during the NFL playoffs and a new Super Bowl campaign
The revised Pepsi Zero Sugar isn't the only new drink. Starry, Pepsi's new lemon-lime drink, replaced Sierra Mist, its 24-year-old competitor, last week.
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